Sunday, September 14, 2008

Election Gem #11

Today's gem is about media bias and how 'spin' can skew perceptions in any desired direction. Here is the lead line in an MSN News story today:

Roughly a third of voters in 45 battleground ridings believe Stephen Harper is the "nastiest" party leader of the election, according to a new Strategic Counsel Poll.

Now let's look at what 'spin' can do in the other direction, using the same polling numbers and almost the same words.

Roughly two thirds of voters in 45 battleground ridings believe that Stephen Harper is the "least nasty" party leader of the election, according to a new Strategic Counsel Poll.

Interesting that one of the partners in the Strategic Counsel is Peter Donolo who from 1993 to 1999, served as Director of Communications in the Prime Minister's Office and was chief communications strategist for Prime Minister Jean Chretien and his government.

So, you see, my friends, consider the source and consider the spin.

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